Deep Learning for Lead Nurturing
Lead Nurturing is the process of keeping your leads engaged, so that they eventually buy. It's important to send your leads something that they will open and read. Despite the clear benefits of lead nurturing, a study by MarketingSherpa indicates that only 36% of marketers actively nurture their sales leads (Source: 2013 Email Marketing Benchmark Report). To build an AI system that uses deep learning one must understand what leads to an effective lead nurturing email. One such thing is targeted content. So given a lead and their info the task the AI system has to figure out which content is most targeted. First of all, you need to understand each of your unique buyer personas. Prospects receive an average of 10 touches from the time they enter the top of the funnel until they’re a closed-won customer However this is different for each product and service and that's where deep learning can come in. It can help understand the ideal touch points for your...